Picking the Right Screen

08/08/13 8:41 am | Comments Off on Picking the Right Screen | Posted By: DigiEngage

Picking the Right Screen



You’re interested in digital signage, but you have no idea where to begin. Trust me, it’s normal. Screens like everything else in digital are always changing and always improving. A TV today makes a screen from 1 year ago look as ancient as the channel dial. Where do we start for learning the basics?

Let’s look at the players in the game. There are hundreds of models and brands to choose from like Samsung, LG, Phillips, Panasonic, Sony, etc. They’re all great, and they all have competitive pricing. But how do you determine what’s best for you, your business, and digital signage project?

Ask yourself this question first; how long do you need your digital signage to run in a 24 hour day? It may seem simple, but keep in mind, it’s not how long is your business open. It’s how long can your signage impact a customer you’d like to engage. Another point to keep in mind is troubleshooting. It’d be great if we lived in a world where nothing ever went wrong or broke, but in digital signage problems happen now and again. It’s important that your screen comes on and you are able to make sure it is working before you open the doors. That way, you have plenty of time to fix it and call support to walk you through any issue.

Broken TV


Once you’ve established how long you need it to run, then you need to review the basics grade/run-time for commercial displays.

24×7 – These are the best of the best. They could run all day and night if needed. This is for the restaurant that serves meals at all hours of the day. This is for the bar that stays open until 3am. And this is for the outdoor display to grab anyone’s attention from a morning jogger to a late evening couple on a date. While you may not need a 24×7 graded unit. It certainly is recommended and could last you 3 years or longer in run time.

16 hour – These are a little more common except and perfect for any business that is open during normal business hours of 9-5. The only withdrawal of this is again, you will not be able to engage outside that window of 8 hours where the TV must be off. And if you are using the full 16 hours a day, it will not last as long as the 24×7 grade.

12 hour – This one is even more rare and fits into even less projects. This is ideal for a small business or vendor who is only open for 5-7 hours a day. LG makes a 12 hour model that could fit into this plan if needed. The life expectancy on these just isn’t going to be as long as the others but the cost will be less.


Video Wall

Additional things to ask and consider:

How thick is the bezel on the screen?

If you’re considering putting any TVs together to form a video wall, you will want something with a smaller bezel. Samsung may be the best choice for this need.

TV dimensions?
Whether you have your construction team building a custom frame or to simply make sure you have enough space to fit the amount of screens you want, you have to know the dimensions. This can save yourself a lot of headaches and insure a TV will be flush to a custom frame or fit in the space as you originally intended.

Every screen has a different height and width, but also never forget depth. Depth can be a huge deterrent if not prepared for prior to ordering.

More to come soon…

Stay tuned for a Part 2 to this blog.

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